As photographers, a lot of us have a blog or website that we use to share our images and stories. If you think that all you have to do is write the post and add images, you are mistaken. You must learn about SEO too. The thought of SEO can make heads spin. There are just so many factors to consider. If you are new to writing a blog and SEO my advice would be to learn about it in small tidbits to avoid becoming overwhelmed. Today I am going to just tackle the images you are adding to your posts and how you can optimize them for SEO.
When you write a new post for your blog it gets crawled by all the various search engines. Search engines not only crawl text, but they also crawl the images in your posts. There are a few key things you should be doing to help optimize your images.
The first thing you are going to want to do is resize your images. If your images are too large it will slow down the load time of your pages. Slow loading pages make users click away and Google also ranks pages based on loading times. So the faster your site loads, the better it will rank.
To resize your images you can use Photoshop. Open your image and navigate to “Image” in the top navigation bar, select image size from the drop-down menu. Enter your desired size. I recommend anywhere between 1500-2000 px. If you don’t own Photoshop you can get it here (see banner below) other options would include Canva , PicMonkey, or BlogStomp.
Save for Web
Another step you can take to downsize your images file size is to “save for web”. When you save an image normally in Photoshop it is saving it for print at 300 dpi. When we save for web it downsizes the dpi and makes your overall file smaller. To do this navigate to “File” then to “Export” then to “Save for Web”. Make sure to save as a JPEG they display the best.
Image Alt Tags
Always add alt tags to your images. Alt tags are an HTML attribute applied to image tags to provide a text alternative for search engines. Have you ever done a Google image search? The results you see are from alt tags that have been added to images.
When adding an alt tag you want to make sure to be as descriptive as possible. You also want to try to interject keywords that you are trying to optimize for. Take the first image in this post for example. I have added the alt tag “SEO for Images on your Blog” to the image. Now I am not going to add the same alt tag to the other images because search engines will actually penalize you for repeated use of keywords. So for my next images, I used the alt tag ” how to resize images in Photoshop”.
To add alt tags to your images in Wordpress import your image then write your tag in the box that says Alt Text.
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